Piwania Technologies, SEO company, offers Pay per click (PPC) Internet advertising solution. This service is offered by large Internet companies involved in the Internet business of search engines, websites, and advertising networks. Some of the major players in PPC advertising are Google, Yahoo and AltaVista. Pay per click (PPC) is an Internet advertising method used to direct more and more traffic to websites, where advertisers pay the publisher when the ad is clicked. With a sea of search engines available, advertisers usually bid on keyword phrases relevant to their target market. PPC advertisements are placed on web sites with related content that have agreed to show ads. Websites that use pay per click ads will display an ad when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content result. Such ads are also called sponsored ads, and appear adjacent to or above organic results on search engine results pages, or wherever a web developer wants to show it on a content site.
The higher the payment for pay per click, the higher the site would appear in the results for the keywords chosen. For pay per click campaigns the only time you pay is when a customer "walks through the door" by clicking on your ad. The paid placement advertising campaigns offer several benefits including geographic and industry targeting, low fixed costs, ‘pay as you go’ model and the campaigns are spread over a period of time. This advertising method has the lowest cost for lead generation.
Our successful pay per click advertising/ pay per click search engine campaign involve multiple services including: